
About Us
Innovation for Perpetuity
Our Story
We are a group of diversified experiences with a mission to create impactful innovations tackling equality and sustainability issues. The team successfully pioneered Thailand's first P2P lending platform in 2020, utilizing blockchain technology to address financial equality.
To expand our mission, we have found Perpetual Innovation, PI.
Meet The Team

Paphon Mangkhalathanakun
Founder & Chief Executive Officer
An engineer by education
A financier by experience
An entrepreneur by heart
More than 25 years of experience in Finance and Banking industry. He is considered one of the most experienced senior banker in SME banking in Thailand. He has also expanded his role to CLMV market by acting as a board member of a renowned microfinance institutions in Cambodia for more than 6 years.
His current passion is to combine technology and finance to solve equality and sustainability issues.

Suthat Ronglong
Founder & Chief Technology Officer
A visionary software engineer and innovator, founded DO IN THAI with a commitment to sustainability for more than a decade. His goal is to drive social innovation and improve human connection through cutting-edge information technology solutions.
As a passionate IT enthusiast, he dedicates himself to research and development to bring meaningful change to people's lives. He also has a background working in innovative organizations such as Google X and NASA.

Koblarp Thaitun
Founder & Chief Experience Officer
Empathy for user, business, and sustainability
With a degree in Industrial Design and experience as a serial entrepreneur, he has applied his user-centered methodology across a range of industries, including automotive, services, and technology.
He also has a strong empathy on sustainability, making a positive impact on society, and aim to utilize their skills and experience to create a meaningful difference.

Supharoek Pitithammaporn
Founder & Chief Strategy Officer
Passionate professional with an extensive background in management consulting and private equity. His deep expertise in finance, operations, and business development has contribute to the successful launch of Thailand’s first P2P lending platform. He is also an active advocate for education co-founding a finance school for children, W Academy.
He is presently focusing his efforts on creating innovative solutions for a better world.

Pajaree Intravooth
Office Manager
"Honesty is My Career's Greatest Asset."
Key administrative support to our team for the past 6 years with over twenty years office management experience. She is a highly organized, reliable, and efficient professional, who is adept at managing office operations, coordinating arrangements and handling correspondence. As an excellent communicator, she plays a critical role at building strong relationships with employees, stakeholders, and customers.

Sitthavee Teerakulchon
Product Manager
Just a man who dreams of solving sustainability issues before turning 40s and still chooses to believe optimistically that we’re not too late to solve the climate collapse. He loves building cool stuff and is obsessed with first principles thinking. He advocates for decentralization, meritocracy, and the Way.

Nonthakon Jitchiranant
Technical product Manager
Stay Hungry, Stay Foolish
A Technical Product Manager with an Engineering background, he has honed his skills in fast-paced tech startups in Thailand. He is passionate about utilizing his knowledge of blockchain and machine learning technologies to create something tangible and make the world a better place.
Our Technical
& Research Partner

DO IN THAI
DO IN THAI is a team of Thai innovators that is dedicated to social innovation that aim to connect human lives. With over a decade of experience, the team has traveled extensively throughout Thailand, gathering valuable insights and meeting inspiring individuals. The mission of DO IN THAI is to create innovation with high value, by harnessing the power of hardware and software within human consciousness and awareness - which they refer to as "peopleware", thus, creating innovative and impactful solutions that connect people and make a positive difference in their lives.