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  • Writer's picturePok Thaitun

BEHAVE: A Pioneer in Decarbonization Ecosystem

As Decarbonization has become one of the most discussed topics across all industries around the world today, Do In Thai has been leading the way in reducing carbon emissions since 2012. Starting with the airline industry, one of the major contributors to greenhouse gas emissions, Behave has been innovating to help reduce the industry's carbon footprint.



Previously, airlines only measured direct energy consumption during flights, such as fuel and electricity (SCOPE1). However, Behave has introduced technology that allows airlines to measure their carbon emissions more extensively, up to SCOPE 3, which includes emissions created throughout the entire journey, including passenger travel to and from the airport, consumption inside the airport, inflight services, and consumption at the destination airport.

Behave's process essentially consists of:

  • Collecting emission data throughout the entire customer journey

  • Conducting big data calculations from all the collected data

  • Implementing traceability

  • Uploading the data onto a blockchain platform to be shared among airlines

  • Generating reports for customer



The report sent to airlines aggregates carbon emissions generated throughout the customer journey. In addition to offsetting carbon emissions by supporting existing forests surrounding selected communities/villages with rent money, Behave measures the added value to the community, or the Social Return on Investment (SROI), from maintaining those forests. The return on this investment typically comes in the form of improved education, health, food stability, and value of products from the forest.

Apart from supporting the forest community, Behave also focuses on improving the business and engineering processes of its airline customers to increase efficiency and sustainability. For example, Behave worked with Air Asia to reduce delays and taxi times as much as possible, as the average airplane burns through about THB 6,000 in fuel for every minute of delay or taxiing on the runway. By reducing this downtime, C02 emissions can be reduced, fuel costs can be saved, and carbon offset costs can be lowered.




In collaboration with Seed Bomb technology, Behave's platform also helps companies grow new forests to further increase carbon offsetting. The platform offers an infrastructure where new trees can be grown in real-time as emissions are generated by airlines. The technology mimics birds' natural process of pooping onto the soil, which is the best model for naturally grown forests. The machine calculates the projectile and launches capsules filled with seeds and wet soil to land on desired locations from a high-elevation launch center. The farmers in the community along with drone technology,


then help monitor new trees every 3 months.



Behave's dashboard helps airlines visualize their emissions in real-time by displaying the carbon emissions generated as each ticket is purchased, flights take off, and trees are planted. For every ticket bought, the Seed Bomb machine launches new seeds into the forest to increase the number of trees. The platform then calculates how much these green areas help with CO2 emissions and monitors the progress of the new trees that have been grown. The monitoring process is done through a 360-camera annual survey that analyzes the number of trees and their height increase, combined with drone imagery and RFID implanted on each tree. The platform uses a combination of these three monitoring methods because of the organic forests' greater plant diversity than farmed forests.




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